Melting Away: Understanding The Impact Of Disappearing Glaciers – Podcast

Prompted by an illness that took her to the brink of death and back, Jemma Wadham recalls 25 years of expeditions around the globe. Speaking to the professor about her new book, Ice Rivers, Shivani Dave uncovers the importance of glaciers read more

What Is The Best Way to Tell if My Podcast Advertising Is Working?

You have worked hard to create a great podcast. You can also use it to promote your business or website. It doesn't have to be difficult for you to measure podcast attribution. You can use one of the following methods.

Promo Code

Promo codes are a great way to help people save money. You can also use a promo code to measure the success of your podcast advertisement. You can use a promo code during every podcast. You need the right technology in order for this to work. You need a technology infrastructure that has the ability to track several promo codes. You also need sales channels that are able to accept the coupon codes.

Surveys

Surveys are a great way to get information about the people who listen to your podcasts. You can survey the users to ask which podcast they listened to before they made a purchase or visited the website.

Vanity URLs

You can create landing pages for your podcast. This will help reassure your customers that they have found what they are looking for. It will also allow them to support the podcast. The key to making this work is to have the right vanity-tracking URLs. You have to be able to generate the right URLs and keep track of them.

Pixels

Tracking pixels are one of the newest ways to keep track of website activity. Many people will download a podcast and listen to it offline. The good news is that you can measure podcast attribution even if someone downloads the podcast and listens to it offline. You can keep track of offline podcast engagement if you insert a pixel in the RSS feed. You can use this to see many of the success metrics, such as the cost per acquisition, total site visits, average order value and cost per thousand (CPM) impressions.

Read a similar article about advertising for podcasts here at this page.