What Is The Best Way to Tell if My Podcast Advertising Is Working?

You have worked hard to create a great podcast. You can also use it to promote your business or website. It doesn't have to be difficult for you to measure podcast attribution. You can use one of the following methods.

Promo Code

Promo codes are a great way to help people save money. You can also use a promo code to measure the success of your podcast advertisement. You can use a promo code during every podcast. You need the right technology in order for this to work. You need a technology infrastructure that has the ability to track several promo codes. You also need sales channels that are able to accept the coupon codes.

Surveys

Surveys are a great way to get information about the people who listen to your podcasts. You can survey the users to ask which podcast they listened to before they made a purchase or visited the website.

Vanity URLs

You can create landing pages for your podcast. This will help reassure your customers that they have found what they are looking for. It will also allow them to support the podcast. The key to making this work is to have the right vanity-tracking URLs. You have to be able to generate the right URLs and keep track of them.

Pixels

Tracking pixels are one of the newest ways to keep track of website activity. Many people will download a podcast and listen to it offline. The good news is that you can measure podcast attribution even if someone downloads the podcast and listens to it offline. You can keep track of offline podcast engagement if you insert a pixel in the RSS feed. You can use this to see many of the success metrics, such as the cost per acquisition, total site visits, average order value and cost per thousand (CPM) impressions.

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Podcast Analytics: Metrics that Matter

With the average US podcast listener tuning in to six podcasts a week, podcasts are among the fastest-growing mediums in the entertainment industry today. But the key to practical podcasting is utilizing the metrics available to you to measure and make changes to your podcasting strategy. So, what are these metrics, and why do they matter?

Arguably the most crucial metric is your subscriber count. Subscriptions are measured by the number of listeners who subscribe to your “really simple syndication” or RSS feed. When a user subscribes to your RSS feed, they will receive a notification anytime you release a new episode or make changes to your site. With listenership at the center of great podcasts, a high subscription rate is a must. While Spotify for Podcasters provides you with metrics specific to Spotify, you can use third-party podcast analytics tools to see your subscription count across other platforms.

Coming in second place for the most critical metric is download count. While subscriptions track listenership, downloads track “downloadership,” if you will. Make no mistake; this is sort of a misnomer because what counts as a download is really just a listen! For this reason, some advertisers look at download count before subscription count.

Last but certainly not least is backlinks. Backlinks are an SEO term that refers to a hyperlink on a web page that redirects the listener to your podcast. Although you may have heard that all press is good press, it’s essential to track where your backlinks are coming from and what they’re saying about your show. Parsing this data can sometimes feel like a full-time job, so don’t be afraid to use a podcast analytics tool to streamline the operation of segmenting the number and type of backlinks associated with your podcast.

These metrics are an excellent start to understanding and utilizing podcast statistics to improve your content, but this is not a comprehensive look at all the available data. If you’re just getting started or looking to step up your podcasting game, you might consider using a podcast analytics tool to access and synthesize data that is incredibly useful. Podcast analytics tools aggregate your stats across all platforms, which provides you with a unique perspective into how your audience reacts to your content. But if one’s things for sure, regardless of how you acquire your metrics, they truly matter!

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